Multimedia Marketing - The Latest Marketing Knowledge

Motivating Channel Members

April 27th, 2020|

Imagine these three scenarios: You are a producer of 'Grand Pens' a brand of fountain pens.

Marketing communications

April 11th, 2020|

Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together.


March 20th, 2020|

This tutorial shows how eCRM draws on the basic principles of CRM, relationship marketing and database marketing.

History of Marketing

March 20th, 2020|

Marketing is a relatively young discipline. Some, however, argue that it has been around for a long time.

Market Positioning

March 10th, 2020|

Positioning is all about how a brand or company is positioned, or perceived, in the minds of a target group of customers.

International Marketing

February 17th, 2020|

The benefits of using the Internet to exploit international markets are straightforward: Additional revenue can be generated from new international markets.

Website design Objectives

February 12th, 2020|

Web design presents a challenge few have mastered.

Direct Marketing

January 15th, 2020|

Direct marketing gives an organisation access to the target market without any intermediaries.

Sales Channel Support – Purpose

January 11th, 2020|

Customers' objections are voiced before, during or after a presentation. Sometimes an objection is a ‘buying signal’ as the buyer seeks answers to questions he or she may be asked later.


January 11th, 2020|

Sales of services in both consumer and organisational markets are expanding. At home and overseas services are also being exported; in fact they are the fastest growing part of international trade.