Motivating Channel Members
Imagine these three scenarios: You are a producer of 'Grand Pens' a brand of fountain pens.
Marketing communications
Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together.
eCRM
This tutorial shows how eCRM draws on the basic principles of CRM, relationship marketing and database marketing.
History of Marketing
Marketing is a relatively young discipline. Some, however, argue that it has been around for a long time.
Market Positioning
Positioning is all about how a brand or company is positioned, or perceived, in the minds of a target group of customers.
International Marketing
The benefits of using the Internet to exploit international markets are straightforward: Additional revenue can be generated from new international markets.
Website design Objectives
Web design presents a challenge few have mastered.
Direct Marketing
Direct marketing gives an organisation access to the target market without any intermediaries.
Sales Channel Support – Purpose
Customers' objections are voiced before, during or after a presentation. Sometimes an objection is a ‘buying signal’ as the buyer seeks answers to questions he or she may be asked later.
Service
Sales of services in both consumer and organisational markets are expanding. At home and overseas services are also being exported; in fact they are the fastest growing part of international trade.
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