International Marketing
The benefits of using the Internet to exploit international markets are straightforward: Additional revenue can be generated from new international markets.
Sales Channel Support – Purpose
Customers' objections are voiced before, during or after a presentation. Sometimes an objection is a ‘buying signal’ as the buyer seeks answers to questions he or she may be asked later.
Marketing Audit
A marketing audit is a structured survey of an organisation's Marketing efforts. It looks at the way Marketing is planned and managed. It asks what has been done and what else should be done.
eCRM
This tutorial shows how eCRM draws on the basic principles of CRM, relationship marketing and database marketing.
Viral Marketing
This tutorial explores briefly some of the types of viral marketing.
Email Marketing
Email can invite traffic to your site as well as enhance relationships with customers.
Website design Objectives
Web design presents a challenge few have mastered.
Direct Marketing
Direct marketing gives an organisation access to the target market without any intermediaries.
Motivating Channel Members
Imagine these three scenarios: You are a producer of 'Grand Pens' a brand of fountain pens.
Packaging Design
Customers see packaging as part of the product they buy. Good packaging design can create competitive advantage…
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